Monthly Archives: October 2013

4 Recent Google Updates To Consider for Your SEO Efforts

SEO is in a constant flux. It changes before you publish a post, if you will. Yet, as marketers, SEO holds tremendous value as long as you put in the effort, pay heed to best practices, do what it takes to work on your content, SEO optimization, and inbound links. Google, however, insists on making the Internet a better place. Thin content is frowned upon while the only kind of content that works – whether you choose to focus on Continue Reading →

5 Content Marketing Lessons From Some of the World’s Leaders

What do some of the world’s greatest leaders have to teach us content marketing? There are lessons available from everywhere, or so we believe. It so happens that we’ve all grown up with these hero stories and we’d love to see if there’s anything about their larger-than-life reputation that could show us a thing or two about content marketing. Everything and everyone has something to teach. We just have to look hard enough and pay attention. World leaders are charismatic. Continue Reading →

5 New Social Media Changes That Can Affect Your Marketing Strategy

Social isn’t “social” anymore; it just got commercial. Prominent social media networks understand the collective intent of businesses that are working to expand their presence on social media. For businesses, all of that social activity has to mean something tangible (like profits or sales). Social media networks won’t have much of a business model if they can’t let businesses use the collective potential of billions of people going social, discussing brands, and sharing information. Inherently, social media networks do have Continue Reading →